About CamelBak:
In 1989, CamelBak founder Michael Eidson was competing in the "Hotter 'n Hell 100" bike race in Wichita Falls, Texas. Eidson, who was an EMT by trade, filled an IV bag with water and stuck it in a tube sock. He then pinned the tube sock to the back of his jersey, pulled the tube over his shoulder, and secured it with a clothes pin. Within a few months, he brought the idea to Roger Fawcett, who tested it in scientific studies, and began selling the first CamelBak product, the ThermalBak. This product failed to catch on at first because cyclists thought it looked "geeky." After almost giving up, Fawcett decided to spend his last $50,000 on an advertising agency and marketing the product. Barbara Mizuno came up with the slogan "Hydrate or Die," and sales skyrocketed. It is now one of the most popular water bottle companies for mountain bikers